Why & How

Cruise tourism has seen a fast growth in recent years and all MED coastal regions are willing to take advantage of the benefits generated in terms of economic growth, development, reputation and visibility.

MED cruise destination cities are faced with two conflicting needs: boosting cruise-related profits and other positive externalities, while mitigating the negative impacts exerted on cruise destinations, that affect their natural environment and urban mobility, triggering sometimes significant multifold repercussions on cultural heritage and local communities.

LOCATIONS project will contribute to decongest cruise destinations traffic and to decrease greenhouse gases emissions in targeted territories through a larger use of innovative sustainable transport solutions, thus improving the overall quality of life of both citizens and passengers and increasing port attractiveness far cruise ships and cruise liners. 

Cooperating transnationally and acting locally: by merging highly relevant scientific know-how, technical skills and expertise, institutional capacity and extensive knowledge of local and sector ­specific contexts. project partners will jointly develop a standardized, transnational, easily replicable operational model, capable of valorizing each territory's expertise.

Local stakeholders of 7 port cities:

  • Lisbon
  • Malaga
  • Ravenna
  • Trieste
  • Rijeka
  • Zadar
  • Durrës

will support decision making and elaboration process of local sustainable mobility and transport tools to respond to sustainable connections needs between city and port.

Local low carbon transport plans, gathering tailored measures to improve sustainable mobility of people and goods related to cruise flows will be integrated in local regulatory frameworks to further increase cruise cities attractiveness and sustainability.

Specific identified measures will be tested and implemented by means of pilot actions, while additional funding sources to implement plans will be identified to ensure further investment in the sector.